This recording concerns the first presentation about the business case for NBS projects, presented by Juraj Jurik during the third ThinkNature webinar at 17/5/2019 about "Financing and Business Models for NBS". This webinar invited NBS existing and potential practitioners (businesses such as start-ups, NGOs, etc.) to discover the economic aspect of NBS. In the context of this webinar, the above-mentioned issues were presented by major NBS experts and the attendees had the opportunity to participate in short surveys and pose their own questions regarding the presented issues to the speakers.